The power of why : breaking out in a competitive marketplace /

Bibliographic Details
Main Author:	Weylman, C. Richard
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin Harcourt, 2013.
Subjects:	Marketing > Management. Product management. Competition.

Description
Item Description:	Includes bibliographical references (pages [154]-156) and index.
Physical Description:	xiv, 161 pages ; 23 cm
ISBN:	9780544026889 0544026888