Cover Image

Marketing technologies : corporate cultures and technological change /

Bibliographic Details
Main Author: Simakova, Elena, 1973-
Format: Book
Language:English
Published: London ; New York : Routledge, 2013.
Series:Routledge studies in innovation, organization and technology ; 25.
Subjects:
Organizational change.
Electronic commerce.
Technological innovations > Economic aspects.
Management > Technological innovations.
Description
Physical Description:xvi, 185 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415624770 (hardback)
0415624770 (hardback)
9780203102039 (ebook)
0203102037 (ebook)