Political communication in direct democratic campaigns : enlightening or manipulating? /
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| Format: | eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire, UK ; New York :
Palgrave Macmillan,
2011.
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| Series: | Challenges to democracy in the 21st century series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Political communication : an integrated approach / Hanspeter Kriesi
- The context of the campaigns / Hanspeter Kriesi and Laurent Bernhard
- Design of the study : an integrated approach / Regula Hänggli, Christian Schemer, Patrick Rademacher
- Coalition formation / Laurent Bernhard and Hanspeter Kriesi
- Construction of the frames / Regula Hänggli, Laurent Bernhard and Hanspeter Kriesi
- Message delivery / Laurent Bernhard
- Media organizations in direct democratic campaigns / Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert
- Coverage of the campaigns in the media / Matthias A. Gerth, Urs Dahinden, Gabriele Siegert
- Key factors in frame-building / Regula Hänggli
- The role of predispositions / Hanspeter Kriesi
- The role of knowledge / Heinz Bonfadelli and Thomas N. Friemel
- When campaign messages meet ideology : the role of arguments for voting behavior / Werner Wirth, Jörg Matthes, and Christian Schemer
- The impact of positive and negative affects in direct-democratic campaigns / Werner Wirth, Christian Schemer, Rinaldo Kühne, and Jörg Matthes
- Conclusion / Hanspeter Kriesi.