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Tourism sensemaking : strategies to give meaning to experience /

Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and H...

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Woodside, Arch G.
Format:	eBook
Language:	English
Published:	Bingley, U.K. : Emerald, 2011.
Series:	Advances in culture, tourism and hospitality research ; v. 5.
Subjects:	BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism. Business & Economics > Marketing > General. BUSINESS & ECONOMICS > Management. Tourism industry. Sales & marketing. Tourism > Marketing. BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. Electronic books.
Online Access:	Connect to the full text of this electronic book

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