Building your business through export /

Bibliographic Details
Main Author:	Westwood, John, 1947-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Philadelphia : Kogan Page, 2012.
Series:	Strategic success series.
Subjects:	Foreign trade promotion. Exports. BUSINESS & ECONOMICS / Exports & Imports. BUSINESS & ECONOMICS / International / Marketing. BUSINESS & ECONOMICS / Marketing / Multilevel. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction
Why start exporting
How to get started
How to decide which markets to consider first
Researching the market
Developing an export strategy and preparing an export plan
Entry strategies for overseas markets
Setting up and managing overseas distribution
Sales promotion
Selling goods online
Quoting for international business
Moving your goods
Managing the risks of exporting
Individual export markets
Appendix 1 Example of the types of government support services available to exporters
Appendix 2 Example of a complete export plan
Appendix 3 Example of an export marketing plan.