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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /

Bibliographic Details
Main Author: Calkins, Tim
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2012.
Edition:1st ed.
Subjects:
Product management.
Strategic planning.
Description
Physical Description:294 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230340343 (hbk.)
0230340342 (hbk.)