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Commercialization basics for the photonics industry /

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The goal of commercialization is to implement the key elements necessary to transform good technology into meaningful products that can fulfill customer needs while remaining cost effective. Specifically, can the technology be the basis for meeting a defined customer need? Can it be reproduced consi...

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Bibliographic Details
Main Author: Krohn, David A.
Format: Book
Language:English
Published: Bellingham : SPIE Press, ©2013.
Subjects:
Optical industry.
Technological innovations > Marketing.
Advertising.
Management.
Table of Contents:
  • Introduction
  • Elements of commercialization
  • Technology
  • Technical marketing
  • Sales
  • Manufacturing
  • Business plan
  • Business team
  • Funding
  • Entrepreneurial management
  • What does light on the horizon look like?
  • Summary
  • Appendix I: Market research firms
  • Appendix II: Foreign distributors
  • Appendix III: White paper
  • Appendix IV: Venture capital firms
  • Appendix V: Author biography.