Search and social : the definitive guide to real-time content marketing /

Bibliographic Details
Main Author:	Garner, Rob (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Indianapolis : Wiley, 2013.
Series:	Serious skills.
Subjects:	Internet marketing. Internet advertising. Social media > Computer network resources. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Real-time publishing and marketing
Understanding search and social
Ramping up for a real-time content marketing strategy
Market research and content types
Content strategy : auditing, easement, and planning
Creating effective and engaging content
Social network platforms
Blogs, Google News, and press releases
Developing and engaging in real-time communities
Technical considerations and implementation
Video and images
More considerations for real-time content marketing, search, and social
Social media management
Metrics and measurement.