http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the definitive guide to real-time content marketing
1 online resource (xxvii, 380 pages) : color illustrations.
Real-time publishing and marketing -- Understanding search and social -- Ramping up for a real-time content marketing strategy -- Market research and content types -- Content strategy : auditing, easement, and planning -- Creating effective and engaging content -- Social network platforms -- Blogs, Google News, and press releases -- Developing and engaging in real-time communities -- Technical considerations and implementation -- Video and images -- More considerations for real-time content marketing, search, and social -- Social media management -- Metrics and measurement.
Includes bibliographical references and index.