Quantitative modelling in marketing and management /

Bibliographic Details
Main Author: Moutinho, Luiz
Corporate Author: ebrary, Inc
Other Authors: Huarng, Kun-Huang
Format: eBook
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific, [2013]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (xxvi, 503 pages) : illustrations
Bibliography:Includes bibliographical references and index.