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Statistical methods in customer relationship management /

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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

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Bibliographic Details
Main Author: Kumar, V., 1957-
Other Authors: Petersen, J. Andrew
Format: eBook
Language:English
Published: Chichester, West Sussex, U.K. : Wiley, 2012.
Series:Wiley Online Library.
Subjects:
Customer relations > Management > Statistical models.
Customer relations > Management.
BUSINESS & ECONOMICS > Customer Relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • CRM in action
  • Customer acquisition
  • Customer retention
  • Balancing customer acquisition and customer retention
  • Customer churn
  • Customer win-back
  • Implementing CRM models
  • Future of CRM models.