Cover Image

Statistical methods in customer relationship management /

Show other versions (3)

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

Full description

Bibliographic Details
Main Author: Kumar, V., 1957-
Other Authors: Petersen, J. Andrew
Format: eBook
Language:English
Published: Chichester, West Sussex, U.K. : Wiley, 2012.
Series:Wiley Online Library.
Subjects:
Customer relations > Management > Statistical models.
Customer relations > Management.
BUSINESS & ECONOMICS > Customer Relations.
Electronic books.
Online Access:Connect to the full text of this electronic book

Similar Items