Statistical methods in customer relationship management /
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K. :
Wiley,
2012.
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| Series: | Wiley Online Library.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and relationships. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xv, 272 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1118349202 (electronic bk.) 9781118349205 (electronic bk.) |
| DOI: | 10.1002/9781118349212 |