The better mousetrap : brand invention in a media democracy /

Bibliographic Details

Main Author:	Pont, Simon
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, [2012]
Subjects:	Branding (Marketing) Brand name products. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book