APA (7th ed.) Citation

Pont, S. (2012). The better mousetrap: Brand invention in a media democracy. Kogan Page.

Chicago Style (17th ed.) Citation

Pont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. London ; Philadelphia: Kogan Page, 2012.

MLA (9th ed.) Citation

Pont, Simon. The Better Mousetrap: Brand Invention in a Media Democracy. Kogan Page, 2012.

Warning: These citations may not always be 100% accurate.