Innovative pricing strategies to increase profits /

Bibliographic Details
Main Author:	Marburger, Daniel
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition:	1st ed.
Series:	2012 digital library. Economics and finance collection.
Subjects:	Pricing. Open price system. Internet auctions. Price discrimination bundling price skimming price penetration online auctions English auction Dutch auction first-price sealed bid auction second-price sealed bid auction price elasticity consumer surplus two-part tariffs quantity discounts quality choices tying peak-load pricing dynamic pricing e-commerce pricing Robinson-Patman Act winner's curse reference price private value auction common value auction Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Abstract:	The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Item Description:	Part of: 2012 digital library. Electronic resource.
Physical Description:	1 online resource (1 online resource (140 pages)) Also available in print.
Format:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
Bibliography:	Includes bibliographical references (pages 133-136) and index.
ISBN:	9781606493823 (electronic bk.)
ISSN:	2163-7628
Access:	Access restricted to authorized users and institutions.