Creating the strategy : winning and keeping customers in B2B markets /

Bibliographic Details
Main Author:	Gould, Rennie
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2012.
Subjects:	Industrial marketing. Strategic planning. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Includes index. Electronic resource.
Physical Description:	1 online resource (x, 238 pages) : illustrations