Cover Image

Managing major sports events : theory and practice /

Bibliographic Details
Main Author: Parent, Milena M.
Corporate Author: ebrary, Inc
Other Authors: Smith-Swan, Sharon
Format: eBook
Language:English
Published: New York : Routledge, [2013]
Subjects:
Sports administration.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The world of major sports events
  • Bidding for an event
  • Leading and setting up an organizing committee
  • Planning major sports events
  • Workforce management: building high-functioning organizing committees
  • Marketing, sponsorship, and look-feel
  • Venues and venuization
  • The media
  • Stakeholder relations and protocol
  • Ceremonies
  • Risk management and security
  • Technology
  • Games-time
  • Closure
  • Legacy and sustainability
  • Other considerations.