Predictive analytics : the power to predict who will click, buy, lie, or die /

Bibliographic Details
Main Author:	Siegel, Eric, 1968-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, [2013]
Subjects:	Social sciences > Forecasting. Economic forecasting. Prediction (Psychology) Social prediction. Human behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction: The prediction effect
Liftoff! prediction takes action (deployment)
With power comes responsibility : Hewlett-Packard, Target and the police deduce your secrets (ethics)
The data effect : a glut at the end of the rainbow (data)
The machine that learns : a look inside Chase's prediction of mortgage risk (modeling)
The ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles)
Watson and the Jeopardy! challenge (question answering)
Persuasion by the numbers: how Telenor, U.S. Bank, and the Obama campaign engineered influence (uplift)
Afterword: Ten predictions for the first hour of 2020.