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Eco-business : a big-brand takeover of sustainability /

Bibliographic Details
Main Authors: Dauvergne, Peter (Author), Lister, Jane (Author)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Cambridge, Massachusetts : MIT Press, [2013]
Subjects:
Sustainable development.
Branding (Marketing)
BUSINESS & ECONOMICS / Development / Sustainable Development.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Acknowledgments
  • Acronyms
  • The politics of big brand sustainability
  • The eco-business setting
  • The eco-business market advantage
  • Eco-business tools of supply chain power
  • The supply chain eco-business of brand growth
  • Eco-business governance
  • Bibliographical references
  • Index.