The edge : 50 tips from brands that lead /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2013.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- To have an edge, a brand has to be different, relevant, and have energy
- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how"
- To have an edge, a brand's customers must tell its story
- To have an edge, a brand's customers should want to tell its story
- To have an edge, gear up for a marathon, not a sprint
- To have an edge, a brand must know where it can play and win.