Cover Image

The edge : 50 tips from brands that lead /

Bibliographic Details
Main Author: Adamson, Allen P.
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2013.
Edition:1st ed.
Subjects:
Product management.
Branding (Marketing)
Description
Item Description:Includes index.
Physical Description:xii, 269 pages : illustrations ; 25 cm.
ISBN:9780230342248 (alk. paper)
0230342248 (alk. paper)