Marketing your library's electronic resources : a how-to-do-it manual for librarians /

Bibliographic Details
Main Author:	Kennedy, Marie R.
Other Authors:	LaGuardia, Cheryl
Format:	Book
Language:	English
Published:	Chicago : Neal-Schuman, an imprint of the American Library Association, 2013.
Subjects:	Libraries > Special collections > Electronic information resources. Libraries > Marketing. Electronic information resources > Marketing. Libraries > United States > Marketing > Case studies.

Table of Contents:

Determining the purpose of your marketing plan
Fashioning your marketing plan
Implementing your marketing plan
Constructing your written marketing plan report
Assessing your marketing plan
Revising and updating your marketing plan (lather, rinse, and repeat)
Sample marketing plans. Example 1, Marketing plan from an all-electronic library
Example 2. Marketing plan from a public library, sample 1
Example 3. Marketing plan from a public library, sample 2
Example 4. Marketing plan from a university library
Appendix 1. Miller Library logo
Appendix 2. Activity planning feedback
Appendix 3. Speaker assessment form
Appendix 4. Target audience/specific media
Appendix 5. Media contacts
Appendix 6. Marketing timeline for standing annual activities
Appendix 7. Public relation/marketing request
Appendix 8. Flier posting information ; Mailbox stuffing information
Appendix 9. Table tent guidelines for campus dining halls.