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Marketing your library's electronic resources : a how-to-do-it manual for librarians /

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Bibliographic Details
Main Author: Kennedy, Marie R.
Other Authors: LaGuardia, Cheryl
Format: Book
Language:English
Published: Chicago : Neal-Schuman, an imprint of the American Library Association, 2013.
Subjects:
Libraries > Special collections > Electronic information resources.
Libraries > Marketing.
Electronic information resources > Marketing.
Libraries > United States > Marketing > Case studies.
Description
Physical Description:xxi, 177 pages : illustrations ; 28 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781555708894
1555708897