Relaunch : how to stage an organizational comeback /

Bibliographic Details
Main Author: Rutland, Mark (Author)
Format: Book
Language:English
Published: Colorado Springs, Colorado : David C. Cook, [2013]
Edition:First edition.
Subjects:
Table of Contents:
  • Part 1. Learning the art of leadership : 1. My mother's flower beds
  • 2. Dream day and Mrs. Burkett
  • 3. My turnaround leadership journey
  • 4. Before the nuts and bolts: leadership as an art. Part 2. The seven steps of the turnaround : 5. Step 1: Facing institutional reality
  • 6. Step 2: Communicating a vision
  • 7. Step 3: Align market, message, and medium
  • 8. Step 4: Creating an executable strategy
  • 9. Step 5: Shifting culture
  • 10. Step 6: Keeping an eye on quality
  • 11. Step 7: Measuring and celebrating success. Part 3. Building the turnaround team : 12. Hiring for a turnaround
  • 13. The troubling art of firing
  • 14. Forming a board
  • Epilogue: the inner life of a turnaround leader.