Cover Image

Strategic marketing management /

Bibliographic Details
Main Author: Chernev, Alexander
Format: Book
Language:English
Published: [Chicago, Ill.] : Cerebellum Press, 2012.
Edition:7th ed.
Subjects:
Marketing.
Marketing > Management.
Description
Physical Description:vi, 246 pages : illustrations ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781936572168 (hbk.)
1936572168 (hbk.)
9781936572151 (pbk.)
193657215X (pbk.)