APA (7th ed.) Citation

Chernev, A. (2012). Strategic marketing management (7th ed.). Cerebellum Press.

Chicago Style (17th ed.) Citation

Chernev, Alexander. Strategic Marketing Management. 7th ed. [Chicago, Ill.]: Cerebellum Press, 2012.

MLA (9th ed.) Citation

Chernev, Alexander. Strategic Marketing Management. 7th ed. Cerebellum Press, 2012.