Persuasion and power : the art of strategic communication /
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| Format: | Book |
| Language: | English |
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Washington, D.C. :
Georgetown University Press,
[2012]
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Table of Contents:
- Introduction
- Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy
- Part II. Words, images and symbols, and deeds
- Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics
- Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon
- Part V. More effective strategic communication: change that would matter; conclusion.