The 2012 entertainment, media & advertising market research handbook /

Bibliographic Details
Main Author:	Miller, Richard K. (Richard Kendall), 1946-
Corporate Author:	Richard K. Miller & Associates
Other Authors:	Washington, Kelli D.
Format:	eBook
Language:	English
Published:	Loganville, GA : Richard K. Miller & Associates, [2011]
Edition:	12th ed.
Subjects:	Marketing research > Handbooks, manuals, etc. Leisure > Research > United States > Handbooks, manuals, etc. Advertising > Research > United States > Handbooks, manuals, etc. Consumer behavior > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

pt. 1. Market summary. Market assessment ; Market profiles: Metropolitan areas ; Market leaders: Advertisers ; Market leaders: Agencies ; Market leaders: Media companies ; Market leaders: Service providers ; Market leaders: Websites
pt. 2. The Consumer. Consumer use of media ; Consumer use of the Internet ; Consumer use of smartphones & mobile devices ; Consumer access of news ; Consumer use of technology
pt. 3. Media & advertising. Books ; Magazines ; Newspapers ; Online video & TV ; Out-of-home ; Radio ; Television - broadcast ; Television - cable ; Television - local
pt. 4. Online & mobile marketing. Mobile marketing ; Online advertising & marketing ; Social marketing
pt. 5. Advertising analysis. Consumer response to advertising ; Custom media ; Global advertising markets ; Local advertising ; Media proclivity by lifestyle ; Hispanic media ; Place-based video advertising ; Small- and medium-sized business advertising & marketing
pt. 6. Branding. Brand attraction ; Branded content ; Branded entertainment ; Celebrity endorsements ; Elements of branding ; Most valuable brands ; Sensory branding
pt. 7. Entertainment. Broadway theatre ; Concerts & music festivals ; Filmed entertainment & cinemas ; Home entertainment ; Performing arts ; Recorded music ; Social games ; Video games.