http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
2012 entertainment, media & advertising market research handbook
Entertainment, media & advertising market research handbook
Entertainment, media and advertising market research handbook
1 online resource (321 pages) : digital, PDF file
pt. 1. Market summary. Market assessment ; Market profiles: Metropolitan areas ; Market leaders: Advertisers ; Market leaders: Agencies ; Market leaders: Media companies ; Market leaders: Service providers ; Market leaders: Websites -- pt. 2. The Consumer. Consumer use of media ; Consumer use of the Internet ; Consumer use of smartphones & mobile devices ; Consumer access of news ; Consumer use of technology -- pt. 3. Media & advertising. Books ; Magazines ; Newspapers ; Online video & TV ; Out-of-home ; Radio ; Television - broadcast ; Television - cable ; Television - local -- pt. 4. Online & mobile marketing. Mobile marketing ; Online advertising & marketing ; Social marketing -- pt. 5. Advertising analysis. Consumer response to advertising ; Custom media ; Global advertising markets ; Local advertising ; Media proclivity by lifestyle ; Hispanic media ; Place-based video advertising ; Small- and medium-sized business advertising & marketing -- pt. 6. Branding. Brand attraction ; Branded content ; Branded entertainment ; Celebrity endorsements ; Elements of branding ; Most valuable brands ; Sensory branding -- pt. 7. Entertainment. Broadway theatre ; Concerts & music festivals ; Filmed entertainment & cinemas ; Home entertainment ; Performing arts ; Recorded music ; Social games ; Video games.
by Richard K. Miller and Kelli Washington.
Title from title page of PDF file (viewed Sept. 14, 2012).
Includes bibliographical references (pages 309-321).