rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: 2012 entertainment, media & advertising market research handbook
  title info:
    title: Entertainment, media & advertising market research handbook
  title info:
    title: Entertainment, media and advertising market research handbook
  name:
    name part: Miller, Richard K. (Richard Kendall)
    name part: 1946-
    role:
      role term: creator
  name:
    name part: Washington, Kelli D.
  name:
    name part: Richard K. Miller & Associates
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: gau
    date issued: 2011
    edition: 12th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (321 pages) : digital, PDF file
  table of contents: pt. 1. Market summary. Market assessment ; Market profiles: Metropolitan areas ; Market leaders: Advertisers ; Market leaders: Agencies ; Market leaders: Media companies ; Market leaders: Service providers ; Market leaders: Websites -- pt. 2. The Consumer. Consumer use of media ; Consumer use of the Internet ; Consumer use of smartphones & mobile devices ; Consumer access of news ; Consumer use of technology -- pt. 3. Media & advertising. Books ; Magazines ; Newspapers ; Online video & TV ; Out-of-home ; Radio ; Television - broadcast ; Television - cable ; Television - local -- pt. 4. Online & mobile marketing. Mobile marketing ; Online advertising & marketing ; Social marketing -- pt. 5. Advertising analysis. Consumer response to advertising ; Custom media ; Global advertising markets ; Local advertising ; Media proclivity by lifestyle ; Hispanic media ; Place-based video advertising ; Small- and medium-sized business advertising & marketing -- pt. 6. Branding. Brand attraction ; Branded content ; Branded entertainment ; Celebrity endorsements ; Elements of branding ; Most valuable brands ; Sensory branding -- pt. 7. Entertainment. Broadway theatre ; Concerts & music festivals ; Filmed entertainment & cinemas ; Home entertainment ; Performing arts ; Recorded music ; Social games ; Video games.
  note: by Richard K. Miller and Kelli Washington.
  note: Title from title page of PDF file (viewed Sept. 14, 2012).
  note: Electronic resource.
  note: Mode of access: World Wide Web.
  note: Includes bibliographical references (pages 309-321).
  subject:
    topic: Marketing research
    genre: Handbooks, manuals, etc
  subject:
    topic: Leisure
    topic: Research
    geographic: United States
    genre: Handbooks, manuals, etc
  subject:
    topic: Advertising
    topic: Research
    geographic: United States
    genre: Handbooks, manuals, etc
  subject:
    topic: Consumer behavior
    genre: Handbooks, manuals, etc
  classification: GV174 .M545 2012eb
  identifier: 1577831764
  identifier: 9781577831761
  identifier: https://www.rkma.com/frde10
  record info:
    record content source: UVV
    record creation date: 120914
    record change date: 20250908152336.1
    record identifier: in00002812689