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The 2012 entertainment, media & advertising market research handbook /

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Bibliographic Details
Main Author: Miller, Richard K. (Richard Kendall), 1946-
Corporate Author: Richard K. Miller & Associates
Other Authors: Washington, Kelli D.
Format: eBook
Language:English
Published: Loganville, GA : Richard K. Miller & Associates, [2011]
Edition:12th ed.
Subjects:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Title from title page of PDF file (viewed Sept. 14, 2012).
Electronic resource.
Physical Description:1 online resource (321 pages) : digital, PDF file
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references (pages 309-321).
ISBN:1577831764
9781577831761