Cover Image

Consumer behavior 2012 /

Bibliographic Details
Main Author: Miller, Richard K. (Richard Kendall), 1946-
Corporate Author: Richard K. Miller & Associates
Other Authors: Washington, Kelli D.
Format: eBook
Language:English
Published: Loganville, GA : Richard K Miller & Associates, 2012.
Edition:8th ed.
Subjects:
Consumer behavior > United States > Statistics.
Marketing research > United States > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Consumers' preferences > United States > Statistics.
Consumers > United States > Statistics.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I. The American consumer: Demographic overview ; Consumer spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt ; Consumer confidence
  • Part II. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying influences ; Gift giving ; Healthy lifestyles ; Influence of gasoline prices ; Necessities & luxuries ; Post-recession consumer behavior ; Preference for U.S. & local products ; Privacy & security concerns ; Response to advertising ; Segmentation of consumers ; Shopping preferences ; Social shopping ; Socially conscious consumerism ; Transactions ; Vacationing ; Why people buy
  • Part III. Customer brand preferences: Brand attraction ; Customer loyalty engagement ; Customer satisfaction ; Customer service
  • Part IV. Consumer spending: Food & dining ; Healthcare ; Leisure ; Retail ; Travel & tourism
  • Part V. Ethnic focus: African-American consumers ; Asian-American consumers ; Hispanic-American consumers ; Jewish-American consumers ; Multiracial consumers ; Muslim- & Arab-American consumers ; Native-American consumers
  • Part VI. Gender Focus: Female consumers ; Male consumers
  • Part VII. Generational focus: Generational comparisons ; Senior consumers ; Baby boomer consumers ; Generation X consumers ; Milennial consumers
  • Part VIII. Segmentation: Affluent consumers ; College students ; Consumers with disabilities ; Familes with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers
  • Part IX. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; Population shifts ; State economic profiles ; State population profiles ; Top-ranked metros ; Where Americans wants to live
  • Part X. Consumer Marketing: Advertising ; Cause marketing ; Coupons ; Direct marketing ; Email marketing ; Event & experiential marketing ; Licensing ; Local marketing ; Loyalty programs ; Mobile marketing ; Online marketing ; Promotions ; Sensory marketing ; Shopper marketing ; Social marketing Sponsorships ; Sports marketing ; Word-of-mouth
  • Appendix A
  • Appendix B
  • References.