The 2011 entertainment, media & advertising market research handbook /

Bibliographic Details
Main Author:	Miller, Richard K. (Richard Kendall), 1946-
Other Authors:	Washington, Kelli D.
Format:	eBook
Language:	English
Published:	Loganville, Ga. : Richard K Miller & Associates, [2010]
Edition:	11th ed.
Subjects:	Marketing research > Handbooks, manuals, etc. Leisure > Research > United States > Handbooks, manuals, etc. Advertising > Research > United States > Handbooks, manuals, etc. Consumer behavior > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

pt. 1. Market summary. Market assessment ; Market profiles: Metropolitan areas ; Market leaders: Advertisers ; Market leaders: Agencies ; Market leaders: Media companies ; Market leaders: Websites ; Consumer use of media ; Consumer use of the Internet ; Consumer use of samrtphones & mobile devices ; News
pt. 2. Media & advertising. Books ; Magazines ; Newspapers ; Out-of-town ; Radio ; Television
pt. 3. Online & mobile. Media website visits: City-by-city ; Mobile marketing ; Online advertising & marketing ; Online video ads ; Search engine marketing ; Social marketing
pt. 4. Advertising analysis. Ad networks & exchanges ; Ad spending by medium & sector ; Assessing effectiveness & ROI ; Behavioral targeting ; Consumer response to advertising ; Custom media ; Global advertising markets ; Local advertising ; Media proclivity by lifestyle ; Place-based video advertising ; Product placement
pt. 5. Entertainment. Broadway theatre ; Concerts & live performances ; Filmed entertainment & cinemas ; Home entertainment ; Recorded music ; Social games ; Video games
Marketing resources
References.