rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: 2011 entertainment, media & advertising market research handbook
  title info:
    title: Entertainment, media & advertising market research handbook
  title info:
    title: Entertainment, media and advertising market research handbook
  name:
    name part: Miller, Richard K. (Richard Kendall)
    name part: 1946-
    role:
      role term: creator
  name:
    name part: Washington, Kelli D.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: gau
    date issued: 2010
    edition: 11th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (329 pages)
  table of contents: pt. 1. Market summary. Market assessment ; Market profiles: Metropolitan areas ; Market leaders: Advertisers ; Market leaders: Agencies ; Market leaders: Media companies ; Market leaders: Websites ; Consumer use of media ; Consumer use of the Internet ; Consumer use of samrtphones & mobile devices ; News -- pt. 2. Media & advertising. Books ; Magazines ; Newspapers ; Out-of-town ; Radio ; Television -- pt. 3. Online & mobile. Media website visits: City-by-city ; Mobile marketing ; Online advertising & marketing ; Online video ads ; Search engine marketing ; Social marketing -- pt. 4. Advertising analysis. Ad networks & exchanges ; Ad spending by medium & sector ; Assessing effectiveness & ROI ; Behavioral targeting ; Consumer response to advertising ; Custom media ; Global advertising markets ; Local advertising ; Media proclivity by lifestyle ; Place-based video advertising ; Product placement -- pt. 5. Entertainment. Broadway theatre ; Concerts & live performances ; Filmed entertainment & cinemas ; Home entertainment ; Recorded music ; Social games ; Video games -- Marketing resources -- References.
  note: by Richard K. Miller and Kelli Washington.
  note: Electronic resource.
  note: Includes bibliographical references (pages 317-329).
  subject:
    geographic code: n-us---
  subject:
    topic: Marketing research
    genre: Handbooks, manuals, etc
  subject:
    topic: Leisure
    topic: Research
    geographic: United States
    genre: Handbooks, manuals, etc
  subject:
    topic: Advertising
    topic: Research
    geographic: United States
    genre: Handbooks, manuals, etc
  subject:
    topic: Consumer behavior
    genre: Handbooks, manuals, etc
  classification: GV174 .M545 2011eb
  related item:
    title info:
      title: 2011 entertainment, media & advertising market research handbook
    identifier: (OCoLC)692291894
  identifier: http://www.rkma.com/2011vx
  record info:
    record content source: IYU
    record creation date: 110307
    record change date: 20250908155307.5
    record identifier: in00002812684