http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
2011 entertainment, media & advertising market research handbook
Entertainment, media & advertising market research handbook
Entertainment, media and advertising market research handbook
pt. 1. Market summary. Market assessment ; Market profiles: Metropolitan areas ; Market leaders: Advertisers ; Market leaders: Agencies ; Market leaders: Media companies ; Market leaders: Websites ; Consumer use of media ; Consumer use of the Internet ; Consumer use of samrtphones & mobile devices ; News -- pt. 2. Media & advertising. Books ; Magazines ; Newspapers ; Out-of-town ; Radio ; Television -- pt. 3. Online & mobile. Media website visits: City-by-city ; Mobile marketing ; Online advertising & marketing ; Online video ads ; Search engine marketing ; Social marketing -- pt. 4. Advertising analysis. Ad networks & exchanges ; Ad spending by medium & sector ; Assessing effectiveness & ROI ; Behavioral targeting ; Consumer response to advertising ; Custom media ; Global advertising markets ; Local advertising ; Media proclivity by lifestyle ; Place-based video advertising ; Product placement -- pt. 5. Entertainment. Broadway theatre ; Concerts & live performances ; Filmed entertainment & cinemas ; Home entertainment ; Recorded music ; Social games ; Video games -- Marketing resources -- References.
by Richard K. Miller and Kelli Washington.
Includes bibliographical references (pages 317-329).