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The 2011 entertainment, media & advertising market research handbook /

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Bibliographic Details
Main Author: Miller, Richard K. (Richard Kendall), 1946-
Other Authors: Washington, Kelli D.
Format: eBook
Language:English
Published: Loganville, Ga. : Richard K Miller & Associates, [2010]
Edition:11th ed.
Subjects:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (329 pages)
Bibliography:Includes bibliographical references (pages 317-329).