Cover Image

Beyond the low-cost business : rethinking the business model /

Bibliographic Details
Main Author: Valls, Josep-Francesc
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2013.
Subjects:
Cost effectiveness.
Cost control.
Business planning.
Management.
Table of Contents:
  • List of tables, figures and graphs
  • Foreword / by Eugenia Bieto
  • Acknowledgements
  • Introduction
  • The birth of the low cost phenomenon
  • Reinventing your business model : RYBM
  • Brand marketing at a time of heightened price sensitivity
  • Case studies in innovation to produce lower prices
  • Epilogue: expansion, innovations, price sensitivity and wealth.