Cover Image

Research in mass communication : a practical guide /

Bibliographic Details
Main Author: Poindexter, Paula Maurie
Other Authors: McCombs, Maxwell E.
Format: Book
Language:English
Published: Boston : Bedford/St. Martin's, [2000]
Subjects:
Mass media > Research > Methodology.
Online Access:Publisher description
Table of contents only
Table of Contents:
  • Introduction to research and the three-phase research process
  • The pre-research phase and the decision maker
  • The research phase and the research expert
  • The survey questionnaire
  • Selecting survey respondents
  • Interviewer training and survey data collection
  • Coding and processing survey data
  • Survey data analysis and statistics
  • Reporting survey research results
  • The post-research phase and the decision maker
  • Content analysis
  • Experiments
  • Focus groups and one-on-one depth interviews
  • More research methods
  • Researching racial and ethnic minorities
  • Research in the academic environment
  • Research applications, ethics, and the future of communication research.