Cover Image

An introduction to franchising /

Bibliographic Details
Main Author: Webber, Robert, 1956?-
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2013.
Subjects:
Franchises (Retail trade)
Table of Contents:
  • The origins and history of franchising
  • Defining franchising
  • The pros and cons of franchising
  • The franchise relationship
  • Entrepreneurs and franchising
  • The role of ethics in franchising
  • Cultivating a franchised business
  • The steps to buying a franchise
  • Legal and financial matters
  • Developing the business
  • Exit strategies
  • Developing the future of franchising.