Contagious : why things catch on /

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Bibliographic Details

Main Author:	Berger, Jonah
Format:	Book
Language:	English
Published:	New York : Simon & Schuster, [2013]
Edition:	1st Simon & Schuster hardcover ed.
Subjects:	New products. Consumer behavior. Popularity > Economic aspects.
Online Access:	Contributor biographical information Publisher description