Cover Image

Contagious : why things catch on /

Show other versions (1)

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Bibliographic Details
Main Author: Berger, Jonah
Format: Book
Language:English
Published: New York : Simon & Schuster, [2013]
Edition:1st Simon & Schuster hardcover ed.
Subjects:
New products.
Consumer behavior.
Popularity > Economic aspects.
Online Access:Contributor biographical information
Publisher description
Description
Summary:Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Physical Description:viii, 244 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781451686579 (hbk.)
1451686579 (hbk.)