Marketing to the ageing consumer : the secrets to building an age-friendly business /

Bibliographic Details
Main Author:	Stroud, Dick
Corporate Author:	ebrary, Inc
Other Authors:	Walker, Kim (Entrepreneur)
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
Subjects:	Marketing. Older consumers. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xii, 251 pages) : illustrations
Bibliography:	Includes bibliographical references and index.