Lifestyle brands : a guide to aspirational marketing /

Bibliographic Details

Main Author:	Saviolo, Stefania
Corporate Author:	ebrary, Inc
Other Authors:	Marazza, Antonio
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
Subjects:	Branding (Marketing) Consumer behavior. Lifestyles. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book