Cover Image

Brand revolution : rethinking brand identity /

Bibliographic Details
Main Author: Sicard, Marie-Claude
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
Subjects:
Branding (Marketing)
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (ix, 162 pages) : illustrations
Bibliography:Includes bibliographical references and index.