Retail marketing and branding : a definitive guide to maximizing ROI /

Bibliographic Details
Main Author:	Perrey, Jesko
Corporate Author:	ebrary, Inc
Other Authors:	Spillecke, Dennis
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, 2013.
Edition:	2nd ed.
Subjects:	Branding (Marketing) Brand name products. Retail trade. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	"Perspectives on consumer industries & retail"--Cover. Includes index. Electronic resource.
Physical Description:	1 online resource (xxii, 374 pages) : illustrations, maps.