Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

Bibliographic Details
Main Author: Middleton, Daina
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2013.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (xvii, 205 pages)
Bibliography:Includes bibliographical references and index.