rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Breakthrough marketing plans
    sub title: how to stop wasting time and start driving growth
  name:
    name part: Calkins, Tim.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: nyu
    date issued: 2012
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 248 pages : illustrations ; 24 cm.
  abstract: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time. They are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
  note: Tim Calkins.
  subject:
    topic: Marketing
    topic: Planning
  classification: HF5415.13 .C253 2012
  classification: 658.8/02
  identifier: 9780230340336 (pbk.)
  identifier: 0230340334 (pbk.)
  identifier: 2012022501
  record info:
    record content source: DLC
    record creation date: 120604
    record change date: 20151202172408.0
    record identifier: in00002799822