Qualitative research methods for media studies /

"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the histo...

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Bibliographic Details
Main Author: Brennen, Bonnie
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: New York : Routledge, [2013]
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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520 |a "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--  |c Provided by publisher. 
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