Qualitative research methods for media studies /
"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the histo...
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| Format: | eBook |
| Language: | English |
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New York :
Routledge,
[2013]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (vii, 238 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1136200886 (electronic bk.) 9781136200885 (electronic bk.) |