The startup owner's manual. the step-by-step guide for building a great company / Vol. 1 :

Bibliographic Details
Main Author: Blank, Steven G. (Steven Gary)
Other Authors: Dorf, Bob
Format: Book
Language:English
Published: Pescadero, Calif. : K&S Ranch, Inc., [2012].
Subjects:

MARC

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100 1 |a Blank, Steven G.  |q (Steven Gary) 
245 1 4 |a The startup owner's manual.  |n Vol. 1 :  |b the step-by-step guide for building a great company /  |c Steve Blank and Bob Dorf. 
246 3 |a Start up owner's manual 
246 3 0 |a Step-by-step guide for building a great company 
264 1 |a Pescadero, Calif. :  |b K&S Ranch, Inc.,  |c [2012]. 
264 4 |c ©2012. 
300 |a xxix, 571 pages :  |b illustrations ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model -- The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?" -- Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell" -- Customer validation, phase two: "Get out of the building and sell!" -- Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview. 
650 0 |a New business enterprises. 
650 0 |a Entrepreneurship. 
700 1 |a Dorf, Bob. 
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