A tale of two brands : the joint effect of manufacturer brand and retailer brand on consumers' evaluation of products /

Ingredient branding as a brand building instrument : how ingredient brands gain from co-branded extensions /
by: Worm, Stefan H.
Published: (2008)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand /
by: Miller, Jeremy
Published: (2015)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Brand power /
Published: (1994)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2011)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2003)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

Strong brands strong relationships /
Published: (2015)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

Private label : turning the retail brand threat into your biggest opportunity /
by: Lincoln, Keith
Published: (2008)

Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela
Published: (2009)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Branding and product design : an integrated perspective /
by: Hestad, Monika
Published: (2013)

The future of brands : twenty-five visions /
Published: (2000)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Handbook on brand and experience management /
Published: (2008)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Positioning the brand : an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)